Reefs and beaches
Marine landscapes are the strongest international reason to travel to Sharm.
Positioning
The pillars of the destination.
A clear institutional portal should tell Sharm through a small set of memorable pillars: Red Sea, desert, culture, wellness, events and hospitality.
Desert and mountains
The inland landscape creates adventure, culture and spiritual itineraries.
Resort hospitality
Hotels, dining, family attractions and services support year-round travel.